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HEALTHY LIVING TEA

Healthy Living Tea is a self-directed project that includes packaging design and branding. For this tea company, I wanted to emphasize sustainable practices alongside a simplistic, recognizable brand identity.

I chose to focus on two main tea blends that directly contrast each other and also show the versatility of the logo and packaging. This brand is made so that each new blend that is created is distinctly recognizable and gives the viewer a peak into the blend itself. 

LOGO DESIGN

This tea brand is organically sourced and ethically made and I wanted the logo to emulate that, hence giving it the look of a 'stamp of approval'. 

For the actual design itself, I based it on tea a leaf in the shape of the yin-yang. Herbal tea is often associated with a peaceful and healthy lifestyle and I wanted to represent that through the popular symbol of peace.

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LOGO VARIATIONS

Healthy Living Tea's logo works best when paired with a light background colour. However, it can still be translated in a darker setting. 

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COLOUR PALETTE

The primary colours used for this design are Bronze and White, with the secondary being Baby Pink and Summer Green. 

Bronze is used for the logo and text while White acts as a base colour. Each tea blend packaging has its own colour to help differentiate between the products.

 

Summer Green is used as the main colour for the Green Tea and Lemon tea blend, and the Baby Pink is used for the Strawberry and Raspberry tea blend.

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BRAND IDENTITY

Healthy Living Tea is all about promoting a healthy lifestyle alongside sustainable practices. The logo acts as a gold 'stamp of approval' and the hand-drawn nature of the floral design helps encapsulate the organic feel.

Healthy Living Tea's identity will be associated with light colours, having an emphasis on gold. Simple floral patterns, and of course tea leaves.

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PACKAGING DESIGN

I kept the packaging bold and simple so that it is eye-catching and distinguishable.

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PRODUCT MERCH

Healthy Living Tea's product merch would consist of sustainably made and reusable tote bags, tea cups and mugs, and eco-friendly tags.

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